When improving customer relations, we typically think about service and support rather than customer engagement. However, this goes beyond high-quality customer service. Delighting customers and encouraging them to spend more money with your brand isn't enough. In fact, this could make them feel transactional and less meaningful to your company.
Instead, you need to improve the customer experience to strengthen their loyalty to your brand through customer engagement. It needs to be clear that you value your relationship with your buyers and not just the money they spend. That's why you need to consistently engage with customers and demonstrate your dedication to their needs.
In this post, we'll discuss everything you need to know about customer engagement, including industry examples, software, tools, and how it can enhance customer relations in your organization.
