Your mission statement is a reflection of your company’s aims, values, and capabilities.
Mission statements often sound formal and highbrow.
Typically, companies incorporate themselves, their employees, products, services, and customers in their mission statements.
While there are no strict rules for mission statements, there are guidelines and opinions.
I advocate for brief, customer-centric mission statements.
Values and vision statements are more suitable for encompassing everything else.
For instance, a construction company’s mission might be to provide high-quality construction work to customers.
Your mission statement should directly reflect this simple, core purpose.
I’ll provide templates, tools, and examples later to help craft your construction company mission statement.
Mission statements are crucial as they clarify your company’s essence to everyone.
They can inspire employees and gain customer trust.
Companies guided by their mission statements have a clear purpose and make informed decisions.
Committing to your mission statement can simplify decision-making by focusing on what’s essential.
For more on mission statements in general, check this article.
In my view, absolutely yes.
There’s no specific threshold in terms of size or revenue for a company to benefit from a mission statement.
Even a solo entrepreneur can enjoy the advantages of a clear mission statement.
New businesses, particularly, can appear more professional and established with a clear mission statement.
That said, perception isn’t always reality, but impressions matter.
Having a clear mission statement is crucial for large construction businesses, especially those with numerous departments and teams.
A well-crafted mission statement ensures alignment and goal-oriented action among your teams.
It’s challenging to maintain focus and drive impactful actions without a clear aim and purpose.
Moreover, a strong mission statement significantly influences content marketing strategies, steering them towards customer-centricity and problem-solving.
This shift in focus leads to content that addresses customer needs rather than self-promotional material.
Let’s explore how to craft an effective mission statement for your construction business.
What makes a good construction company mission statement?
The effectiveness of a mission statement is subjective.
I advocate for simple, customer-centric mission statements, regardless of the company’s size be it a Fortune 500 company or a small local business.
The choice ultimately depends on what resonates with you, your company, and your customers.
Still, certain guidelines are universally beneficial.
While companies vary greatly, some universal guidelines for mission statements apply:
The authenticity and truthfulness of a mission statement should be its source of inspiration, not an embellished portrayal of your company.
Additional best practices include:
Templates are incredibly useful when crafting your mission statement.
Remember, adhering rigidly to a template isn’t necessary. Feel free to modify it to suit your needs while maintaining its general tone and structure.
Here are a couple of templates helpful for a construction company mission statement:
Mission statement generators are tools designed to assist in crafting your mission statement.
There are four types of mission statement generators:
I’ve written an article listing the top 3 free mission statement generators.
The two best solutions both incorporate ChatGPT.
The superior one requires a subscription to the paid version of ChatGPT, while the other is completely free.
All the details are available in the linked article above.
Note: Each mission statement is scored based on my personal preferences.
Fort Construction – “We develop high performing people that deliver successful projects.”
Score: 4.5/5 – An excellent mission statement that’s simple, customer-centric, and straightforward.
Wenco Construction Services – “To provide quality workmanship and customer service and maintain the highest level of professionalism, honesty and fairness in our relationships with our customers, employees and vendors. To grow by continually providing useful and significant products, services, and solutions to markets we already serve – and to expand into new areas that build on our competencies and customer interests.”
Score: 3/5 – A blend of mission and vision statement. Should have ended after the first sentence for my taste.
Ralph L. Wadsworth Construction Company – “Our mission is to be a dynamic team, providing the highest quality construction services available.”
Score: 4/5 – Solid mission statement.
Petro-Construction – “To design, build and deliver turnkey, high-quality and cost-effective construction projects on schedule for our clients while providing quality employment and career growth opportunities for Petro-Construction team members.”
Score: 4.3/5 – This mission statement is fairly well-crafted.
Anchor Construction – “Our mission is to form partnerships resulting in innovative, cost-effective and quality construction, exceeding our customers’ expectations in a safe environment.”
Score: 4.8/5 – A nearly perfect mission statement.
Clark Construction – “We build on a foundation of trust.”
Score: 3/5 – Too vague for my preference.
Lueder Construction – “Lueder Construction, pure and simple, wants to be your contractor of choice. We know anyone can build your project. It is much harder to build a relationship built on trust and service. This can only happen with a foundation of strong ideals and values which permeate a company.”
Score: 2/5 – Needs improvement; lacks focus and feels more like a company values statement than a mission statement.
